TMV Video Interview: Tom Erskine, Head of Go To Market For Music (Global) – Nokia
TMV interviews Tom Erskine, Head of Go To Market at Nokia, the department that deals with getting new products to market and launching them in an optimized way – a mixture of strategic launch, project management and ensuring efficiency.
Tom thoroughly discusses Nokia’s ‘Comes With Music’ service and the implications of royalty payments that come with that and the possibilities of developing social networking around the service.
What does the future hold for ‘Comes With Music’? Tom reveals some of Nokia’s plans and strategies for moving into other markets, both developed and emerging.
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