My feeling is that, if properly constructed, UGC models can also be premium content models. That is not to say that, in such models, users must own the music, only that it is in their interest to curate and distribute it, just like the labels do. I don’t disagree with your contention that the major labels are headed into the advertising business, but I am just as interested in directions taken within today’s more open landscape by the existing standing army of music curators and distributors who are both supplementing and supplanting efforts undertaken by the labels.