As you’ve no doubt heard the facebook campaign started by music fans Jon and Tracey Morter has been successful. Rage Against The Machines aptly titled “Killing In The Name” is the official UK number Christmas Single. So a viral campaign started by real music fans finally topples the X Factor monopoly for the previous four years. Does this signify the crumbling of the X Factor juggernaut? Sadly TMV believe probably not…
However, it does prove that viral ideas in the digital music space can have a direct and significant impact on driving sales. Yes this was an already established band, and TMV suspects if it had been a campaign focused around an unknown artist then it would not have been successful.
The fact this campaign managed to topple what Zach de la Rocha (lead singer of Rage Against The Machine) stated “says more about the spontaneous action taken by young people throughout the UK to topple this very sterile pop monopoly” is the key point. TMV believes it also demonstrates that the public in the UK are getting to a point of outward rebellion against what can only be described as having talentless twats covering boring songs karaoke style.
Does it signify that at least in the UK the public are willing to fight having shite music shovelled down their throats? It would certainly seem like it. Perhaps, it could be a signal of further “grassroots” challenges to the bland corporate pop certain labels still continue to shove at more globally educated general public. We here at the TMV headquarters certainly hope so.
Going further, let’s get a similar campaign going in America. Who’s up for the challenge? What song or artist should be used as the US chart challenger?
Sadly, because of quite frankly the crap music education standards in both the UK and America (just look at the international ranking tables here), TMV fear despite this raging success (pun intended), we will be in for a continuation of low-grade shite music being shovelled down our already hurting ears for some time to come.
Yes we all know these crap performers sell loads. But really how fulfilling is it to be associated with talentless manufactured smaltzy non-music with such a short shelf life? Surely, working in a label would mean you want to create real artists who have long lasting and meaningful careers, which actually bring something to the public. Or perhaps, is it that the majority of the recorded music industry has become addicted like a little child to a candy sugar fix?
Hopefully this may provide a wake call to the industry that talentless non-music being released and topping the charts is one contributing factor to consumers deciding they want to try before they buy and hence use P2P filesharing sites. TMV is in no way endorsing illegal file sharing, instead we are just trying to understand the myriad of reasons they may be driven to piracy.
Sure these types of acts (they are definitely not artists as they do not write their own songs) make a quick buck. Yet the marketing costs are extortionate and bugger all new long-term catalogue is developed. We all know the real long-term money is in the publishing of songs not the selling of recorded music. So let’s start building up these publishing catalogues with real songs and new music and build a sustainable-recorded music and publishing business.
Where are all these big publishers going to be when key acts from the 60’s copyright goes into the public domain? Nowhere fast if new and dynamic catalogues are continually neglected.
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