MySpace today launched its UK music offering, over a year after its US launch.
However tempting it is to position this as a Spotify challenger (and the BBC and many others do) it simply isn’t. It isn’t – both out of intent (more on that later) and also out of poor execution (more on that later too).
Music matters to MySpace more than ever before. Why? Because it is has lost the race with Facebook for social-networking supremacy, in fact Facebook is about to lap MySpace. But MySpace remains the undisputed leader as the global social music destination (a position consolidated by the recent acquisitions of iLike and imeem). To read the full story, visit paidContent.co.uk
Other readers also read: