The Key To Making Free Music Services Work


In a previous post I explained how free music services such as Spotify were making premium rental services such as Rhapsody and Napster increasingly irrelevant. Why pay $9.99 for unlimited on demand streaming music when you can get it for free? It seems that Warner Music’s chief executive Edgar Bronfman Jr. has had enough, stating that “free streaming services are clearly not net positive for the industry” and adding that WMG will no longer license to such services.

Such a stance is both understandable and also flawed.

Services like Spotify and YouTube are crucial tools in helping the music industry transition from the 20th-century distribution business of selling units, to the 21st-century paradigm of monetizing consumption. On-demand, access-based services will be the foundation stone of the 21st-century music business…to read the full story go to

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