First Look: Spotify’s on TV, But it Still Needs Partner Deals
Spotify has been offering pay-TV operators a set top box version of the music service for some time now. But so far it only has the deal inked with triple-play telco TeliaSonera back in October.
That service is launching today on the TeliaSonera TV service in Sweden and Finland, Spotify says, and this is what it looks like…
Telia also carries Spotify with its broadband and mobile service.
Getting carriage with existing services – like mobile, fixed-line, TV or game console operators – is crucial for Spotify if it is to reduce its reliance on its advertising-led service, which it has been downplaying in recent months. Spotify is committed to offering only a premium service on devices other than the desktop; it wants to make Spotify just another customer feature on some other service’s consumer bill.
Despite the importance, Spotify has only racked up such deals with Telia and with 3 UK, with talk of a China deal some time back. UK TV carriage may be problematic because BSkyB (NYSE: BSY) already operates Sky Songs and Virgin Media (NSDQ: VMED) has music service ambitions, too. But the problem is wider than just TV since those two companies are also two of the UK’s largest ISPs and phone providers. Get the full story at Paidcontent.co.uk.
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Posted by Robert Andrews
on Jun 12 2010. Filed under Digital, featured, Gadget & Services, Marketing.
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