EXCLUSIVE: Video Interview – Vanessa Thomas (SVP Sales) and David Bakula (SVP Analytics) of Nielsen Entertainment Canada
Both Vanessa Thomas and David Bakula of Nielsen Entertainment Canada discuss how the global business they work for tracks ‘what’ consumers purchase, ‘how’ they purchase, and in what ‘manner’, through all types, in particular film, TV and music. They also talk about working with labels and radio stations, as well as giving their opinion on the increasing importance of mobile music.
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