EXCLUSIVE: Video Interview – Vanessa Thomas (SVP Sales) and David Bakula (SVP Analytics) of Nielsen Entertainment Canada

Posted by | July 28, 2010 | 2,354 views

Both Vanessa Thomas and David Bakula of Nielsen Entertainment Canada discuss how the global business they work for tracks ‘what’ consumers purchase, ‘how’ they purchase, and in what ‘manner’, through all types, in particular film,  TV and music. They also talk about working with labels and radio stations, as well as giving their opinion on the increasing importance of mobile music.

The Music Void – Vanessa Thomas and David Bakula

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Posted by on Jul 28 2010. Filed under featured, Marketing, Marketing Interviews. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

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