Who’s Who In The New Music Gold Rush


Apple’s iTunes Store gave labels much-needed succour after its launch in 2003, slowing down big losses by replicating physical’s per-track purchase paradigm in digital.

But now, even after many such services have abandoned copy locks, growth in downloads has largely flatlined, or even worse.

The new promised land lays in switching mindset from individual track purchases, to purchasing access. They call it the celestial jukebox, or music like water, but you might call it music like cable TV—as many songs as you can consume, for a monthly fee.

“By now, the download sector should have hit hockey stick growth,” Forrester research director Mark Mulligan tells us. “Access-based services have long been part of the digital music map, now they’re being reassessed as a means of addressing consumers other than the traditional aficionado niches.”

From Spotify and We7, to Rdio and Mog, there’s a rush on among services looking at popularising the model. gte the full story at Paidcontent.co.uk. If you want the lowdown on who the runners and riders are in the on-demand, unlimited-music space click here.

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