Digital Music Trends Podcast
In episode 66 this week Andrea interviews Ollie Henderson, the Business Development Director for the advertising network Silence Media. Silence Media have worked very closely with the music industry over the past two years conducting many artist-specific high profile campaigns based on the CPE or Cost Per Engagement model. In the interview we talk about Silence Media’s approach to online advertising, the relationships they forged with their clients and with the publishers that feature the adverts, the importance of the analytics they provide, the benefits of the Cost Per Engagement model and its primary markets, the company’s future plans and its approach to mobile advertising.
Also this week I cover briefly the Music Tank event on mobile apps that took place on the 9th of November by summing up a few of the key points that were discussed during that panel.