Exclusive Interview: Ross Fraser, Director AnR – Sony Music Australia
TMV chats to Ross Fraser, Director of AnR at Sony Music Australia. As well as talking about his role at Sony, and how he built up his career in the music industry, he discusses social media’s impact on the discovery of new music, with reference to MySpace and Facebook, and highlights the important point, also, of finding exciting unsigned artists via recommendations from already signed artists. Also brought up are all the different ways music is now consumed, and their effectiveness, and he explains his love for music of the past, as well as ‘Coldplay’.
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