Not All Music Artists Are Big Fat Lip-Synching Social Media Babies
A few weeks ago I spoke at the San Francisco MusicTech Summit, an event that brings together smart people at the intersection of music and technology.
I spoke on a panel called Engaging Your Community. And later in the day I sat in the Artists Panel to see what they had to say.
I was amazed at how utterly different the discussions about social media were at these two panels. The artists were so resistant. In fact, I asked a question of the artists, which began: “With respect, the vibe here is of a bunch of big babies…”
It seemed to me that the artists pined for the good old days where radio, Billboard Magazine, major labels, and CDs were the rule and “stealing music” on the Web wasn’t yet a pain in the ass.
I got news for artists. We’re not going back to the good old days.
But why complain in the first place? My gosh, for the first time in history it is easy to reach fans. My sense is that artists are okay with that. But many of the artists I spoke with with were so damned egotistical. The fact that fans can reach them is an issue! Read the full story at: Hypebot.com
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Posted by Jaysen Ramasamy
on Dec 22 2010. Filed under Business Models, featured, Labels, Marketing, Wide Angle.
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