Why And How Digital Music Products Have Indeed Failed
There’s been a lot of buzz (some positive and not so positive!) about comments I have made about the current state of the digital music market in the New York Times and at Midem.
The quote which really grabbed the attention was “As Things Stand Now, Digital Music Has Failed”.
The problem with a quote like that of course is that it can mean many things to many people without further context, so here’s the additional context I gave around this in my Midem speech:
Digital music is at an impasse. Digital music has failed to reach its three key objectives:
1 – to offset the impact of declining CD sales,
2 – to generate a format replacement cycle and
3 – to compete effectively with piracy.
With music’s first digital decade behind us, we’re still trying to define a role for mobile, we’re still waiting for a 99 cents downloads market to emerge outside of iTunes, we’re still waiting for 9.99 subscriptions to break out of a niche, we’re still trying to work out how to make the economics of ad supported add up, we’re still waiting for piracy to decline, we’re still watching recorded music revenues decline and we’ve still got CDs as the bedrock of music sales. Read the full story at Paidcontent.co.uk
Why The Whole Music World Should Not Go Digital
Digital Now A Fifth Of UK Music Sales But 76 Percent Of Downloads ‘Illegal’
Event Report: Digital Content Monetisation 2011 – Day 1
What HMV Tells Us About the Death of Physical Media Products
EXCLUSIVE INTERVIEW: Tom Windish, President – Windish Agency
Four Reasons Why Fans Are File Sharing Your Music (That You Can Change)
Who Should Police The Internet?
Google Willing To Help Record Labels Combat Music Piracy, But It’ll Cost Them
- Why The Whole Music World Should Not Go Digital
- Job: Manager, Digital Sales – Sony Music Entertainment
- MIDEM 2011, Music Ubiquity and Neil Young
- Job: Manager, Digital Sales & Marketing – Warner Music Group NY
- Not All Music Artists Are Big Fat Lip-Synching Social Media Babies
Posted by Mark Mulligan
on Jan 29 2011. Filed under Business Models
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