Why And How Digital Music Products Have Indeed Failed
The quote which really grabbed the attention was “As Things Stand Now, Digital Music Has Failed”.
The problem with a quote like that of course is that it can mean many things to many people without further context, so here’s the additional context I gave around this in my Midem speech:
Digital music is at an impasse. Digital music has failed to reach its three key objectives:
1 – to offset the impact of declining CD sales,
2 – to generate a format replacement cycle and
3 – to compete effectively with piracy.
With music’s first digital decade behind us, we’re still trying to define a role for mobile, we’re still waiting for a 99 cents downloads market to emerge outside of iTunes, we’re still waiting for 9.99 subscriptions to break out of a niche, we’re still trying to work out how to make the economics of ad supported add up, we’re still waiting for piracy to decline, we’re still watching recorded music revenues decline and we’ve still got CDs as the bedrock of music sales. Read the full story at Paidcontent.co.uk