Apple’s In-App Rules: ‘Betrayed’ European Publishers Convene A Summit
Publishers in Europe are up in arms over Apple’s decision to reject Sony’s Reader app. They say Apple (NSDQ: AAPL) has left them “confused” with their charging policies, and are now gearing up to meet in London later this month to plan what to do next.
Grzegorz Piechota, the European president of the International Newsmedia Marketing Association—which represents some 5,000 members in 80 countries worldwide—told us that the INMA will be meeting with the European Online Publishers Association and the magazine association FIPP in a invitation-only roundtable on February 17 in London, to compare notes on Apple’s new subscription charging rules.
“The relationship between Apple and publishers has always been direct so its very difficult to find out what is happening elsewhere.”
The news comes on the back of Apple rejecting the Sony (NYSE: SNE) Reader app from the app store, because it violated certain new terms for in-app subscriptions—Apple says that new apps need to include Apple’s own in-app charging option. Others (like Kobo) are also speaking up about how Apple’s new terms could affect their businesses—and not in a positive way.
From the point of view of the INMA, so far the takeaway is not very good:
“Some say they feel betrayed.” Piechota notes that newspaper publishers at first welcomed the iPad with open arms. Read the full story at Paidcontent.co.uk.