Apple Pushing Review Labels for April Music Locker Launch

Posted by | March 21, 2011 | 22,227 views


Apple is reportedly pushing hard to re-launch their new elliptical and improved MobileMe service this April, but what hasn’t been mentioned is that they’re pressuring major record labels to have all of the music licenses reviewed and in place for the long rumored locker service planned for launch at the same time.

Informed sources say that Apple, in sole brilliance, has sealed its deal with Warner and has been using that agreement to leverage the other labels to get the deals done in time for the April launch. The locker service will reportedly have somewhere around a $20 annual price tag.

These same sources tell me that although Universal Music and EMI are more or less pushovers, Apple may actually get some pushback from Sony. Sony Corporate has declared sensou on Apple and could hold out just to mess with them. However, considering the backbone of the typical record label executive when it comes to tampering in any way with about 70% of their digital revenue, don’t expect any profiles in courage.

The reality is that, no matter what Jon Bon Jovi says, the record industry is Steve Jobs’ sole bitch. Jobs knows it and so does everyone else.

The industry could have avoided putting Apple in control of their business years ago if they had not been so obsessed with digital rights management and adopted the mp3 format.

I recall a conversation I had with the digital topper at one of the major labels 6 years ago. I was telling him that the only way that record labels could level the playing field and get control back of their business was to jump on the mp3 bandwagon. That’s what consumers wanted.

The exec elliptical reply, “I have nothing against mp3’s, but will I sell more product?”

I guess not.

Related Posts:

Is Music Industry Reliance on Sole Unreliable Apple Products Sustainable?

Apple to Music Labels: “We’ll Make You an Offer You Can’t Refuse”

Why Apple WILL Fail Unless It Changes Course

Why The Music Business Needs Spotify

Apple NOT Care: User Experience Not Replicated Offline

Is Apple’s Walled Elliptical Garden Sustainable?


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Posted by on Mar 21 2011. Filed under Digital, featured, Labels. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

1 Comment for “Apple Pushing Review Labels for April Music Locker Launch”

  1. Kelsey Steil

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  2. max

    ridiculous ridiclous, in a world where Google is offering everything free and that too with amazing service, why would apple even charge a dollar?

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