3 Companies Leading the Direct-to-Fan Charge

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When people ask me what the two most important success factors for bands in the modern day industry are, you will always hear me say, driving engagement and measuring success online. Aside from actually having talent, there’s no doubt that the music industry has had to make big changes to it’s model to address the shifts in consumption patterns of music lovers. Below, I’ve highlighted three companies that are stepping up to aid musicians and their camps in reaching fans to build awareness, engagement and drive revenue:

TopSpin Media– The direct-to-fan platform is gaining a lot of traction among artists who have seen the benefits of bundling ticket sales, merchandise and more. When revenue from those $0.99 downloads isn’t adding up, consider TopSpin’s arsenal of tools to help you reach fans online. Their RCRDdeals product is a one-deal at a time site that rotates deals weekly, offering fans tons of merchandise and music at a steep discount.

GrouponLive– LiveNation is picking up the Groupon model to help sell more tickets for shows in any city on their 252 city roster.  Early adopters get special perks through $10 credits when inviting friends who end up purchasing.

BrandsForBands seeks to help artists, labels and managers hook-up with lifestyle brands to create seamless, appealing campaigns. Bands such as Light Pollution and Yellow Ostrich have teamed up with Quicksilver and Roxy North America to promote their goods. Build awareness through targeted advertising and brands that represent the intersets of your target fan base.


History

Laura is an advocate for the fusion of music and new technology to help the music industry adapt to changes in business functions and fan interaction. As the Co-Founder of MusicVagabond.com and the Director of Customer Support at Next Big Sound, Inc., she spends her time immersed on both sides as a music consumer and industry professional. Laura is nerdy by nature and has been working with social media analytics and research for four years, almost as long as Twitter has been around (crazy!) She specializes in research and strategy and loves helping customers find tasty nuggets of data that help them make better decisions about their businesses. Laura's love affair with music began at a young age and she grew up playing "radio station" with her cousins, picking tracks off their favorite albums and recording commentary between songs on cassette tapes. In her adult life, you can push Laura's buttons by talking about cool tech stuff you are working on, the show you saw last night, your favorite new artist, and most of all telling her that Green Day Dookie was your first album, too.

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