Does Google Respect Music and Content Generally?
Following from my post focusing on the need for Independent labels to be ensured parity with the major labels, sources have provided TMV with some dynamic new information regarding the real figures Apple actually paid to the major labels for its new iCloud product. So firstly, TMV stand corrected. As it turns out most media outlets published incorrect facts that were first published by the Murdoch owned Wall Street Journal. Very reliable sources actually inform TMV that the TOTAL figure paid out by Apple to Majors and Independents is closer to $20 million USD not the reported $150 million.
Other sources have also stated that in terms of iCloud, Apple dealt with independent labels on a fair basis. Apparently the same goes for Spotify. It has been put to TMV that in most dealings both Apple and Spotify understand that without independent content, their services would have an uphill battle surviving as digital music services.
On another note these same sources have stated that it would have been more apt to insert the names Google and Rdio into the places where I had named Apple in last weeks post. Essentially, it was put to TMV that Google and Rdio display an attitude of contempt and utter disrespect when it comes to negotiating with content owners generally.
In other words Google does not get the FACT that independent music makes up a larger market share than any single major label in ANY territory. This being the case on a personal level I’ve decided to start using Microsoft Bing as my search engine of choice moving forward. Albeit this choice is small and on a personal level, I would encourage all independent artist’s, labels and publishers to make a similar move.
Reinforcing that independent music is critical to any digital music propositions success, Merlin the global independent music representative body have numerous FACTS provided by Neilsen. Firstly, the “US albums market share for independents is 57% greater for digital than physical sales”. Ramming this home is a further figure that “paid tier usage of Merlin repertoire on streaming services outstrips free tier usage by 20%”.
From those aforementioned figures Spotify could and should launch in the US without WMG catalogue. Spotify will not be the loser WMG will. As they way it is not progressing warner music will probably only lock down a US launch deal with Spotify when Bronfman Jnr has had a lobotomy – which by the way TMV believes would be of immense benefit to the global music economy.
As stated by Charles Caldas, CEO of Merlin; “Services that are serious about providing their customers a compelling product that encourages them to pay, and stick around, would do well to take the time to understand the new dynamic for indies in the digital market, and analyze carefully what their customers are demanding.”
On another note, reinforcing Google’s clear disrespect for content owners – upon a little digging I found that Google are still actively promoting piracy of content owners assets. Whilst checking out their recently launched tools to mobilise SME’s web properties I was checking out the available templates and came across a template which was enabling anyone to set up a website allowing free downloads of MP3’s.
Please view the following screen grabs for a clear view of Google’s disrespect for content owners assets being traded for free via its own:
– search engine
– website building tools
– mobile m site building tools for SME’s
So basically, Google is promoting its own website templates and mobile tools to enable would be file sharers and the scum that set up such sites. Not sure if Google, hosts them as well, via its “sites” suite of tools. But if it does host these sites based around the web templates it promotes then surely there is some legal redress against Google for encouraging it’s users to use its own website templates that promotes illegal activity.
The irony of all this is that without content and content producers who need to and deserve to make money from their endevours, Google and more importantly Youtube would not have a business or even be in existence. Google its time to take your social and corporate responsibility to society at large seriously. If you do not do so, then in TMV’s view Google are nothing more than criminals who are directly involved as well as help to facilitate theft of intellectual property.