Exclusive Interview: Soundcloud Co-Founder Alexander Ljung


Soundcloud co-founder and entrepreneur Alexander Ljung spoke at the recent Inspire conference held June 2011 at the University of London. While there, TMV’s Laura G Thorne caught up with Alex to talk about Soundcloud’s growing influence as a creative medium for audio production, the ways in which it differs from other sound platforms and how the web is trending toward becoming a “distributed experience” with a varied menu of options for users to discover and explore. Ljung, who was born in the UK, raised in Sweden and currently lives in Berlin, also reflected on how his professional background as a sound designer shaped the development of Soundcloud. By the way, during this interview on the second floor of the University’s Senate House building, Alex – who could quite legitimately be called a modern-day “Prince of Tech” – was standing next to a bronze bust of the late former University Chancellor Prince Alexander of Teck (later known as Alexander Cambridge, 1st Earl of Athlone). True story and quite a surreal coincidence we think.


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Though born in Ealing, Laura only recently returned to London after establishing her music industry bona fides in San Francisco, California, where she rubbed elbows with the top players in jazz as Marketing Director for boutique concert promoter Stanford Jazz Workshop. Her background also includes marketing, PR & production duties for several independent labels such as Primarily A Cappella and Tinder Records, and she was producer for award-winning sound design and commercial music house Ripe Sound (with credits including SFX work for Electronic Arts and Disney and ad campaigns for international brands T-Mobile and Capital One). Laura is a former bassist/singer/songwriter who (still) lives to rock and likes it loud. She has a degree qualification in English to help her write and talk nice.

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