Why Amazon’s Tablet Will Challenge Apple In A Way That Google Cannot


The rumours are unstoppable: Amazon (NSDQ: AMZN) is going to unveil a tablet in the next few weeks, and if the hands-on description of an internal prototype by MG Siegler over at Techcrunch are even vaguely correct, then it’s going to be a 7in device with a colour touchscreen running a forked version of Android, at a price around $250.

Note that “forked” bit, because it could be crucial.

The expectation around Amazon and its entry to the tablet market has been building, partly because it is the first—and possibly the only—company that people think could pose a serious threat to Apple (NSDQ: AAPL) in the tablet space.

Why, when there are dozens of different tablets out there—from Samsung to Acer to Asus to RIM (NSDQ: RIMM) to Motorola (NYSE: MMI) to HP’s TouchPad (very limited stocks only!) to, I don’t know, throw a stone and you’ll hit someone making a tablet—why should it be that it’s only when Amazon comes to the tablet table that people think it will make a difference?

Two simple reasons: Amazon is a conduit to lots of content; and, just as importantly, it already has a way for you to buy content from it. Like Apple, it is one of the 10 biggest merchant holders of credit card numbers in the world (along with companies such as eBay (NSDQ: EBAY), PayPal, Sony (NYSE: SNE) through the PlayStation Network and Microsoft (NSDQ: MSFT) through its Xbox Live system). Read the full story at Paidcontent.co.uk


Discussion2 Comments

  1. Amazon’s Tablet Will Challenge Apple In A Way Google Cannot? Yes, Amazon has it’s services integration superiority, but Google don’t have. But will you buy an Amazon Tablet? I think I won’t. As I have already have an iPad, and have used to use it: Check email or do my office works, watch video/movies…just be a handy set for me!
    Also I have got many iPad tips&tricks, free apps and games from this cool ifunia iPad column.
    I doubt there are so many app developer will service for Amazon tablet.

  2. Nook Color Android-based tablet/eReader from Barnes & Noble has been on the market for over a year and sold millions of units at $250. Gives Flash, apps, videos, color magazines and ebooks with video inserts, and the best anti-glare coated screen on the market. Technology “leader” Amazon is finally catching up with the book store company by copying their device.
    Kindle only supports eBooks in its proprietary AZW format. Nook, on the other hand, supports both DRM-protected and DRM-free ebooks in ePub format thus it supports ebooks from B&N store, from any other DRM-free source on the web, and from public libraries.
    If you walk in with the Nook to Barnes & Noble store, you’re allowed to read any available eBook for free while in the store via free provided in the store Wi-Fi.
    Nook Color has several apps that already come with the device (Pandora Internet radio, QuickOffice, etc.) and hundreds of other apps are available for download. Also, you can use the Social Settings screen to link your NOOK Color to your Facebook account and your Twitter account. You can also import all your contacts from your Google Gmail account. Once you have linked to Facebook and Twitter and set up email contacts, you can lend and borrow books, recommend books, and share favorite quotes with your friends.

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