Why Amazon’s Tablet Will Challenge Apple In A Way That Google Cannot
The rumours are unstoppable: Amazon (NSDQ: AMZN) is going to unveil a tablet in the next few weeks, and if the hands-on description of an internal prototype by MG Siegler over at Techcrunch are even vaguely correct, then it’s going to be a 7in device with a colour touchscreen running a forked version of Android, at a price around $250.
Note that “forked” bit, because it could be crucial.
The expectation around Amazon and its entry to the tablet market has been building, partly because it is the first—and possibly the only—company that people think could pose a serious threat to Apple (NSDQ: AAPL) in the tablet space.
Why, when there are dozens of different tablets out there—from Samsung to Acer to Asus to RIM (NSDQ: RIMM) to Motorola (NYSE: MMI) to HP’s TouchPad (very limited stocks only!) to, I don’t know, throw a stone and you’ll hit someone making a tablet—why should it be that it’s only when Amazon comes to the tablet table that people think it will make a difference?
Two simple reasons: Amazon is a conduit to lots of content; and, just as importantly, it already has a way for you to buy content from it. Like Apple, it is one of the 10 biggest merchant holders of credit card numbers in the world (along with companies such as eBay (NSDQ: EBAY), PayPal, Sony (NYSE: SNE) through the PlayStation Network and Microsoft (NSDQ: MSFT) through its Xbox Live system). Read the full story at Paidcontent.co.uk