Deezer Signing Deals To Launch In 130 More Countries

Posted by | Oct. 23, 2011 | 2,704 views

It only just expanded from France to the UK a month ago, but now unlimited-music service Deezer plans to go massively global.

The company is right now brokering label deals for new territories, some of which it has in the pocket, new UK managing director Mark Foster tells paidContent.

“We had both a local and a global objective in launching here first,” Foster says.

“We already had licenses in place in France. The next stage for the UK was to negotiate similar contracts for the UK market. The third phase, which we’re in the process of competing now, was to negotiate with almost all the same labels globally.

“With the global record companies, you can do that pretty much from London. So it was important that the UK be our first springboard out of France.”

Deezer has 1.4 million paying subscribers out of 20 million users – a surprisingly high rate of success for observers who consider only Spotify and Rhapsody in the unlimited-music stakes. “Spotify has two million subscribers from six or seven countries,” Deezer’s Foster says. “While that’s a good number, Deezer in France alone has 1.4 million paying subscribers.”

But, in going global, Deezer will tip-toe around the U.S. market, where Spotify …Read the full story at Paidcontent.co.uk

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Posted by on Oct 23 2011. Filed under Digital, featured. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

1 Comment for “Deezer Signing Deals To Launch In 130 More Countries”

  1. Pierre

    I would not advise Deezer services to anyone as it is very badly managed, the customer support team never answer to clients’ claims,
    As to music services, they’re spoilt by millions of bugs that are never fixed in time,
    French users are dismayed, they flee towards other sites as the quality is getting worse and worse and they don’t seem to care about customers .
    This article is very interesting to understand their main goal : expanding at the expanse of quality services …

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