Jakomi Mathews – Founder & Editor, The Music Void

Discussion8 Comments

  1. I will not use spotfiy if I have to use a facebook account. I HATE facebook. I do not like selling out my friends list every time someone wants to me to use facebook as a login. I don’t like them tracking my moves or people I care about. I do not want them to know what music I enjoy.

    Frankly, I couldn’t care less what music my friends listen to it either. I don’t understand the need some people have for 24/7 external validation from their 300 closest friends and family. The very idea of 300 friends is insane!

    There is NOTHING free about your PERSONAL data being sold to anyone with a dime.

  2. How much money do the top 5 people on Spotify make? I am talking *inside* Spotify, not artists + labels…

  3. @enzothebaker The thought that Facebook is “free” shows how little you know about the social media sector. They make money off of users’ data…a lot of money. There’s nothing “free” about it. This article isn’t attacking Spotify had you taken the time to actually comprehend what you read before spewing your noise; but rather the continued disrespect that Facebook shows users every single time they post an “update” in terms of privacy. Facebook is posting user actions automatically without consent which is in fact a step backwards in what social media is about. Get a clue then come back and join the grown up conversation.

  4. Zach, yes I do believe that whilst the tie up may work for Facebook at what cost did ti come to Spotify? As Michael Robertson pointed out in his post today “By agreeing to turn over their user data they effectively give Facebook complete control over their business. Facebook owns the user not the music company. Facebook owns the data. Facebook in fact controls the entire experience and can demand changes anytime they wish. They can even demand a monetary payoff in the future or shutoff the service. This is not theory. Facebook did this to the game company Zynga where they extorted 30% of all their revenues by threatening to block their service. If a digital music company experiences any level of success on Facebook they can expect the same demands.” http://www.themusicvoid.com/2011/10/facebook-learning-tricks-from-record-labels/

    So essentially as a user your Data is owned by Facebook not Spotify…how do you as a music fan feel about that? For me that is NOT alright!

    But thanks for your input and thoughts as this is a platform for open debate and we respect everyone’s right to have their own view – I certainly do not expect everyone to agree with me. Life would be pretty damm boring if everyone agreed with each other and it would certainly lead to a homogenous digital music services field…

  5. Dear Mr. Mathews,

    I enjoyed reading your blog post and found it to be a very interesting view on the recent integrations between Facebook and Spotify. Personally, I believe the partnership between Facebook and Spotify is a beneficial and necessary step for the development of Spotify, Facebook and the future of music. It is clear to see that with the increase in popularity of music streaming services like Spotify, music consumers are looking for access and not ownership. Users want to be able to discover and play music wherever they are, whenever they want. Similarly, this accessibility has also occurred in the realm of social media sites like Facebook. It seems only fitting that the two companies, Facebook and Spotify, would partner up as they are both keen on access and giving users the opportunity to create their own experiences. While you state that this partnership for Facebook is a “great limiter of consumer choice,” I believe that it serves as an opportunity for users to discover music in a whole new way. The music industry needs a partnership like this as it provides music consumers with an interactive approach to experiencing new music.

    Aside from our different opinions on how this partnership impacts consumer choice, from a business standpoint, wouldn’t you agree that Spotify is greatly benefiting from its association with Facebook? For Spotify, the new level exposure to Facebook’s enormous user base was created to drive paid subscriptions and increase brand awareness. Since launching its tie-in with Facebook, Spotify has reportedly added 250,000 new users every day. Facebook’s current online community of over 800 million users proves the value for Spotify joining the Facebook community, as opposed to Google+ and Twitter, as Facebook can reach a greater audience at once, which will directly effect how users find and listen to new music. I find your comparison between the Facebook/Spotify partnership and the iPhone/AT&T partnership to be extremely relevant. While I agree with you that it is inconvenient for non-Facebook users to create an account in order to gain entry to Spotify, I believe it is a smart approach by both companies because it makes the service more exclusive. When you have a unique product in high demand like the iPhone or Spotify, consumers are willing to go to great lengths in order to gain access to that product. It also allows Spotify to monitor the integration’s effectiveness and popularity. You ask if other music streaming sites like MOG and Rdio require a Facebook account. After further research, I found that MOG does require a Facebook account while Rdio does not. However, both companies have associated and advertised their connection with Facebook’s new music platform. The exclusivity factor and access to the massive user database propel these companies to work exclusively with Facebook

    The other criticism with the Facebook/Spotify partnership that you mention is the lack of privacy. I agree with you that user privacy needs to be enforced. Spotify must have finally agreed with this idea too as it recently added a “private listening” mode to counter complaints about the automatic sharing of playlists on Facebook. This is an essential step in letting the user customize and control their experience in regards to sharing music. Like you mentioned, music sharing should be controlled. The Science Daily reported that, “researchers found that people make active efforts to control the image their online profile gives of them, especially when their music listening is published automatically.” This improvement in privacy control should increase the usage of Spotify as users will not have to worry about what they listen to and how it will be perceived on their profile.

  6. I find it incredible but sadly typical to what lengths people will go to complain about products and services that are free. Spotify is free. Facebook is free. If you don’t like it, don’t participate. Oh, and STFU.

  7. seems like a great feature to me.

    i’ve had spotify for about 4 months now and couldn’t be happier with the free service. i have the app installed on my android and load up music every day before running.

    let’s be realistic. who doesn’t have facebook these days? whether you love it or hate it, it’s a part of more than 850 million people’s lives in some way or another. hell, the bottom of this post is lined with facebook, twitter, MYSPACE and several other sharing options, so let’s not sit here and moan about the cool features with facebook. we all know the social media giant has failed in several aspects, from cell phone publishing to annoying event notifications.

    integrating spotify with facebook shouldn’t be another thing to complain about, especially when you can easily click through your friends’ shared (meaning, they chose to publicly share) music. i think that’s cool. sorry if you don’t.


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