High level department description: Ensure the consistency of imaging between artists and their music to maximize the contributions of each to ultimately increase sales.
High level position description: Responsible for leading the Artist Development department which includes approving tour budgets, writing tour marketing plans, overseeing tour support and working with promoters and artists to ensure cross-promotion and growth.
Artist Development Department Leadership
Budget and Invoice Approvals – approved budgets for promotional tours, TV and radio performances, tour support requests, vendor payments
Quarterly Forecasting – Forecast promotional budgets, tour support needs, tour marketing budgets, branding budgets
Tour Marketing Approvals – Lead label’s tour marketing initiatives; develop, review and approve plans
Event Approvals – Develop and oversee label events including festival events, showcases, and parties – SXSW, Coachella, Summer Sessions, Artist showcases, etc.
Ticket Buy Approvals – Check national ticket buys for each tour, secure appropriate approvals
Ticket Bundle Setup – Oversee setup and execution of all album/ticket bundles
Presales and VIP Packages – Interface with Artist Arena to ensure that ticketing strategies/execution are aligned with artist development and touring strategies
Tour/Lifestyle Marketing and Brand Building
Write and execute tour marketing plans – externally to get bands on other tours, internally to support overall marketing strategy – plan and execute with other departments, other labels, promoters, and managers
Create and market events and tour properties with media/promoter/brand partners
Secure tour avails from agencies to package our acts and get them on tours
Oversee promoters’ marketing of our 360 acts – approve radio presents (with promo dept), ad mats, etc.
Hyper-focus on softer tickets of our 360 acts – radio plan, tour marketing, free content, contesting, general brainstorming
Create lifestyle marketing campaigns and partner with brands to cross-promote our artists
Work with the other WMG labels to make sure we’re getting our artists on tours together, cross promoting one another, and keeping as many good opportunities as possible within Warner Music Group
Ticket Bundling and Presale Coordination
Create, price (with finance), and execute bundling of content with artist tickets; interact directly with promoters, box office managers, Ticketmaster, etc.
Coordinate artist presales to include content and/or merch; ensure album presales are coordinated with tour presales,; develop marketing and sales opportunities between ticketing and record distribution channels
Promo and Tour Support Budgeting
Analyze promo and tour support requests
Provide production advice for our artists – help find vendor deals, source crew, teach them how tour effectively, etc
Build artist and label brand with great look at all festivals, industry events, showcases, parties, and all other label branded events
Desired Skills & Experience
10+ years experience in marketing or live promotions
Bachelors degree preferred
Warner Music Group Corp. comprises an array of businesses aimed at helping artists achieve long-term creative and financial success while providing consumers with the highest-quality music content available. WMG is engaged in the recorded music business (including artist services) and the music publishing business.WMG is a global leader in national and international repertoire and home to some of the best-known labels in the recorded music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros., Warner Music Nashville and Word. In addition to its U.S. labels, WMG operates through numerous affiliates and licensees in more than 50 countries. Our recorded music business includes our growing artist services business, which offers artist management, merchandising, touring, fan clubs, VIP ticketing, sponsorships and brand endorsements, and numerous third-party solutions that facilitate the sale of music-based content directly to consumers. Our artist services business works with WMG artists as well as artists not otherwise signed to WMG labels. Our primary music publishing business, Warner/Chappell Music, is one of the world’s leading music publishers, with a catalog of more than one million songs from more than 65,000 songwriters, and includes Non-Stop Music, a full service music production library company. In recent years, we’ve grown to become the world’s third-largest recorded music business and third-largest music publishing business and, during a time of dramatic industry transition, have established ourselves as one of the music industry’s most successful companies. Our Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national Origin, alienage or citizenship, disability, marital status, familial status, military or veteran status, or any other legal recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws and the Company complies with all applicable reasonable accommodation requirements which such laws may require. Accordingly, please inform the Company’s Human Resources representative if you need an accommodation in order for you to complete any employment application-related forms or otherwise to participate in the application or selection process for the position for which you are applying. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity and will enable applicants to participate in the application and selection process and for employees to perform the essential functions of their jobs without imposing undue hardship on our Company. The Company also will make reasonable accommodations to an applicants or employee’s religious beliefs and practices as may be required by law, unless an undue hardship would result