How Crickets Muve Music Wants To Become Bigger Than Spotify
Cricket is going to couple a music subscription with every Android phone it sells starting next month. The company hopes that this will lead to millions of new subscribers for it Muve Music service, which could make the offering more popular than Spotify.
“Our vision is that one day, music will be like voice mail,” Muve Music founder and SVP Jeff Toig told me recently during a phone conversation. Muve was launched as a business division of Cricket Wireless in early 2011, and the music subscription service has since attracted more than 600,000 subscribers. Toig said that Cricket expects Muve to have “millions” of customers within the next 12 months – and it hopes that Android will help it to get there.
Cricket is introducing two new Android smartphone plans in September that both include a complimentary subscription to Muve Music, the company’s own music subscription service. The company will also launch up to nine more Android phones by year’s end. “Android represents a large and fast-growing segment of Cricket’s customer base,” said Toig, adding that 60 percent of Cricket’s new customers sign up for an Android phone.
The new plans come with a bit of a caveat for consumers: Cricket is moving away from offering unlimited data, and instead offer different data at varying price points…read the full story @ Paidcontent.org
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Posted by Janko Roettgers
on Aug 29 2012. Filed under Digital, Mobile.
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