Digital Marketing Director – CultureLabel (Shoreditch London)
THE AREA: MARKETING
Landing on your desk each day is the world’s most creative products, quality affordable art and innovative brand collaborations. Our marketing team is there to help the world’s creative consumers discover them through us.
We’re in the fortunate position that we have something worth talking about: word of mouth recommendations have powered our growth to date. We now aim to push the boundaries further, re-imagining e-commerce marketing in this digital age to help build the world’s No.1 online curated retailer.
THE ROLE: DIGITAL MARKETING DIRECTOR
This position is based in Shoreditch, London
Currently we are looking for a Digital Marketing Director to join our Marketing Team. The primary responsibility of the role is to direct the development and implementation of the digital marketing strategy, driving customer acquisition and retention.
You will manage all digital acquisition channels for CultureLabel, including SEO, PPC, Social, CRM, Affiliates and Display.
Develop CultureLabel’s digital marketing strategy for customer acquisition and retention
Implement the strategy, building a high performance team of company staff and outsourced agencies as required
Own CultureLabel’s performance across digital acquisition and retention, analysing, budgeting and optimising on an ongoing basis
Desired Skills & Experience
Educated to degree level
Very high digital marketing competence, with a track record of individual accomplishments in customer acquisition and retention
Track record of managing digital marketing channels including SEO, PPC, Social, CRM, Affiliates and Display
Solid leadership skills and experience building high performance teams (using internal staff and outsourced agencies)
Ability to provide longer term vision and motivation
Founded in 2009, CultureLabel.com is a curated e-commerce store selling design products and art from over 700 of the world’s leading creative brands.
Official partners include iconic brands from art and design to music, film and publishing. They include Tate, Saatchi Gallery, Blur, V&A, New Museum, Southbank Centre, Tatty Devine, ICA, Design Museum, The Photographers’ Gallery, The Prodigy, Royal Opera House, Barbican, Andy Warhol Estate, National Theatre, Chateau Versaille and Royal Academy of Arts as well as artists such as Damien Hirst, Tracey Emin and Sir Peter Blake through to emerging art talent from the Royal College of Arts.
Named one of Design Week’s Hot 50 creative influencers
Media includes “A one-stop shop for creative commerce” (The Wall Street Journal); “An emporium of desirables” (Vogue); “An aggregator for the arts… One to watch” (Wired)
Exclusive product collaborations including Amnesty International and Bestival
We’re growing fast and aim to become the world’s leading online curated retailer.