Amazon is getting more aggressive in its attempt to muscle into the online music space. On Thursday, it announced a HTML5-based MP3 store that allows consumers to buy and play songs on their Apple devices.
Amazon is making another major push to chip away at Apple’s dominance in online music with the launch of an MP3 store optimized for devices like the iPhone and the iPod touch. The store, with a catalogue of 22 million songs, lets users buy songs using their Apple devices and listen to them using Amazon’s Cloud Player app.
The service is browser-based (you can see the specially-formatted for Safari mobile website here) which lets Amazon avoid the 30 percent commission that Apple takes for all sales that take place in iTunes. When a consumer makes a purchase, the music is stored in the cloud and can be accessed in the cloud or saved to a library and played from a variety of devices, including those running Android. The service will also offer daily deals like 69 cent songs and $5 albums as well as individualized recommendations based on purchase history.
“Since the launch of the Amazon Cloud Player app for iPhone and iPod touch, a top request from customers has been the ability to buy music from Amazon right from their devices,” said Amazon’s VP of Music Steve Boom in a Thursday release announcing the store. Read the full story at Paidcontent.org