VP Marketing, International (US & APAC) – Getty Images – NYC
Who You Are:
You are a revenue-driven marketer who enjoys working across regions, on multiple products and working closely with Sales. You appreciate the nuances and challenges each market brings and have a natural aptitude for juggling many priorities at once. You understand, if not have hands-on experience, in all disciplines of marketing and in particular, you get excited about lead generation and online/offline customer acquisition. You are an experienced, remote leader and manager and a strong communicator who is able to teach and inspire those who work for you and influence peers in other organisations. Ultimately, you know how to set a strategy and how to follow it through to achieve the best possible impact to the business.
Getty Images is looking for a seasoned Vice President of Marketing for US and APAC, who will be responsible for the overall planning, impact and effectiveness of Marketing in these regions to achieve revenue targets. You will have direct management of the regional field marketing teams in terms of strategies, campaigns and budgets deployed to drive revenue across Getty Images’ portfolio of brands and products. You are also responsible for driving the development, communication, implemention and evaluation of regional go-to-market strategies – partnering closely with Sales leadership and the global central marketing functions.
Your Next Challenge:
Europe and Japan;
Working in strong partnership with Sales and other key management stakeholders, achieve the overall revenue targets for these regions through impactful marketing programs
For each market, refine overall go-to-market priorities and spend mix to drive the highest possible revenue growth in key products and brands through new customer acquisition (providing leads to Sales as well as driving online conversions) and existing customer retention/upsell/cross-sell
On an annual and quarterly basis, consolidate, review and communicate the region’s overall marketing strategy and marketing performance which would include central marketing as well as regionally driven activity
Provide hands-on direction and leadership to ensure campaigns and tactics are developed and localized to achieve the greatest impact in the local marketplace and reflect the overall brand values
Develop and motivate your team to be results driven, agile, talented, future-thinking and inspired as a requisite part of being a growing, leading digital media company
What You’ll Need:
Significant marketing/strategy experience with a blue chip brand or consultancy
Significant digital/internet industry experience, preferably in a B2B environment
Seasoned strategic planning experience including developing full marketing plans (content and promotional strategy, media mix, etc)
Clear understanding of the principles of B2B marketing, direct marketing, lead generation, business services, and e-commerce principles
Experience in and appreciation of local marketing nuances for US and APAC regions
Excellent and inspiring communication and presentation skills at an executive level with the ability to influence across groups effectively
Proven strong quantitative analytical skills (proficient in Excel; campaign analysis and online analytics)
Experience in managing, coaching and motivating teams across multiple time zones
Ability to influence across a matrix organization
Must be able to travel/work across multiple time zones
Results oriented mentality with the ability to work at a quick pace and be a fast learner
About Getty Images
We are a leading provider of digital media worldwide, creating and distributing a range of assets – from royalty-free stock photography and editorial images to footage, music and multimedia – that help communicators around the globe tell their stories.
Our extensive image and stock illustration offering spans everything from conceptual rights-managed and royalty-free creative images to up-to-the-minute editorial coverage – including news, sport and celebrity photos – and timeless vintage photography.
From premium stock footage to daily entertainment video, we’ve got commercial-quality clips to fit every project. Choose from a range of creative and editorial options, including stock and royalty-free video, as well as classic archival footage.
Rock, hip hop, electronic and beyond, our music catalogs – Premium Playlist and Pump Audio – cover a world of genres and artists. Powerful original tracks, not stock music, by internationally acclaimed and up-and-coming acts, along with streamlined music licensing.
Along with industry-leading images, footage and music, we’ve got an array of tools and services to make your job easier – from search tips and trend research to blogs and podcasts that help you keep up on the latest in visual culture.
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