SVP Marketing, Viggle Inc. – NYC
Viggle, the leading mobile app in social television is seeking an exceptional marketing leader for the role of SVP of Marketing. This individual will have the vision and expertise required to lead our marketing initiatives from strategic development to implementation.
The SVP of Marketing will join a dedicated team to continue to build our brand and lead new customer acquisition and retention initiatives.
Understanding both metrics and creative execution is vital to the success of this role. The SVP of Marketing will be expected to profitably drive marketing efforts, analyze performance, and provide thought leadership on the executive team. This position oversees all marketing including acquisition, CRM, PR & communications, partnership marketing and branding. Must be able to creatively find solutions to any issues and assist internal and external partners on multiple projects as they relate to marketing goals.
Create and execute successful acquisition marketing campaigns, media strategies, and marketing programs to increase Viggle brand awareness, drive user growth and retention
Develop strategies that energize and strongly differentiate the Viggle brand in the Social TV marketplace, positioning Viggle as the industry leader
Ability to question the status quo and develop marketing initiatives that support overall strategic business goals
Develop and implement strategic marketing plans to support prioritized initiatives across multiple platforms (mobile, social, web, email), resulting in increased customer acquisition
Establish new partnerships and promotional programs that reach sizeable external audiences to drive significant new users and website traffic
Lead PR & communications strategy and tactics across B2B and consumer audiences
Drive TV Network partnerships by delivering exceptional integrated marketing experiences which support their programming and business goals
Collaborate with sales, product, business development, customer service, and analytics teams to develop marketing plans that support collective goals
Lead a team including acquisition marketing, digital marketing, social media and PR
Contribute as an integral member of the leadership team, defining ongoing priorities and contributing in all areas of the business
Desired Skills & Experience
10-15 years Marketing experience
Minimum of 3 years marketing experience at a Television Network preferred
Consumer marketing background a plus
Experience as a marketing manager in digital space and/or start-up desired
Exceptional marketing leader with proven and documented track record
Strong communication, presentation, and collaboration skills a must
Experienced PR & communications leader
Entrepreneurial and innovative thinker
Balance of strategic, implementation, and hands-on skillset
Willingness to work in a fast-moving, dynamic company culture and industry
Viggle℠ is a loyalty program for television that gives people real rewards for checking into the television shows they’re watching. Available for Android and Apple devices, Viggle automatically identifies the television shows its users are watching and awards them points when they check-in. Viggle users can redeem their points in the app’s rewards catalogue for items such as movie tickets, music, gift cards or they can convert them into charitable donations.
Viggle users can also get points by interacting with what’s on the air. Viggle LIVE, for example, is a program of trivia, voting and poll that is in synch with what the viewer is watching on their television. MyGuy is a real-time fantasy sports game that recognizes the teams playing when the viewer checks into a game with Viggle. Put your best players in and change them up as you go. The better your player does in the game, the more Viggle points you win.
The company, Viggle Inc. (Symbol: VGGL), was founded by media entrepreneur Robert F.X. Sillerman who has pioneered a number of successful television, radio and live entertainment businesses. Sillerman created the company in June 2010 to develop businesses, products and services that encourage consumers to engage with different types of entertainment content such as TV, movies, games and music.
Originally named Function(x) Inc., the Company changed its corporate name to Viggle Inc., and its stock symbol to VGGL in June 2012.