Author Archive
Stories written by Mark Mulligan

Why Facebook Is The Real Winner With Google’s Mediocre Music Strategy

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ShareTweet The digital music market is not in a great place right now and is in need of some major change: CD sales are still shrinking more quickly than digital revenues are growing; doubts are growing over the freemium model; overall consumer adoption remains niche. So what do Google (NSDQ: GOOG) do? They launch another […]

UPDATE: The Awkward, Unanswered Questions That Led to Coldplay’s Spotify Embargo

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ShareTweet Coldplay have opted to not have their latest album Mylo Xyloto made available on streaming services…all of them, though of course Spotify is the core motive for this move. It is yet another thrust of the wedge which is inserting itself between the streaming service and artists. The download / streaming revenue disparity Coldplay […]

iTunes In The Cloud: A Great Start, But Just That

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ShareTweet So Apple finally launched their much anticipated cloud music service, and they didn’t disappoint. At least by cloud-locker standards they didn’t. But I wanted more, a lot more. Here’s my quick take on what Apple launched and where I think they should go next: Automatic Downloads What is it? Enables iTunes buyers to transfer […]

Why And How Digital Music Products Have Indeed Failed

Mark Mulligan, from Forrester Research, drills down on the key strategic objectives that digital music has failed to reach….

What HMV Tells Us About the Death of Physical Media Products

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ShareTweet UK media retailer HMV (LSE: HMV) has announced that it will close 60 of its UK stores following very disappointing Christmas period sales (normally the most important sales period). Sales were 10 percent down compared to 2009. The cold snowy weather has been blamed in part, but that is like blaming a common cold […]

Google Needs To Decide Which Side Of The Music Industry Fence It Is On

Mark Mulligan from Forester Research provides some dynamic insight into Google’s musical ambitions…

The Music Industry’s Demographics Problem

ShareTweet Apple (NSDQ: AAPL) just announced the 10 billionth iTunes music download sale. An impressive statistic for sure, but not the end of the story. As Apple often does with download milestones, it gave a prize to the 10 billionth download customer and revealed that the song downloaded was Guess Things Happen That Way by […]

The Key To Making Free Music Services Work

Mark Muligan from Forrester Research discusses the three teir monetization strategy

MySpace Music Is No Spotify Challenger

ShareTweet Mark Mulligan courtesy of paidContentUK examines the difference between the two propositions and there limits… MySpace today launched its UK music offering, over a year after its US launch. However tempting it is to position this as a Spotify challenger (and the BBC and many others do) it simply isn’t. It isn’t – both […]

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