Category archives for: Marketing

A Day in the Life: Cameron Farrelly, Account Director, Music Marketing Partnerships, The O2

Tinie Tempah, The O2 "Class Photo" Agency: Pd3

ShareTweet In Part 1 of a two-part interview, TMV’s Laura Thorne had a sit-down in London with Cameron Farrelly of Pd3, to discuss a typical day, his approach to music and brand partnerships, the ultimate gig experience, and why Katy Perry is his BFF. Watch the video which is contained within the body of the [...]

A digital revolution of the musical kind, a short study of the CD

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ShareTweet Now that the Digital Media revolution has well and truly engulfed most people’s daily lives, what happens to all the old technology that has become outdated? Is everyone going to be stuck with crumbling boxes of obsolete media and gadgets? Do you remember tapes and VHS? I was almost shocked to discover a friends [...]

How to select a social monitoring tool. Factors to consider.

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ShareTweet In this guest post Mauricio Escobar from eDigital examines the key considerations when selecting a social media monitoring tool. If you want to know what questions you need to be asking before making your decision then this is the story for you. I have been asked to review different social monitoring tools and in [...]

EXCLUSIVE VIDEO INTERVIEW: Duncan Geere, Senior Staff Writer – Wired UK

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ShareTweet Duncan Geere is a London-based journalist specialising in digital music, consumer technology and videogames. He is currently senior staff writer at Wired Magazine UK, and formerly worked with independent tech and gadgets site Pocket-lint and Shiny Media’s flagship blog Tech Digest. Duncan’s keynote 2011 Great Escape address, “The Digital Landscape,” provided an overview of [...]

Music 4.5: Is Data Sexy?

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ShareTweet On April 14 2Pears (facilitators of peer2peer networking and collaboration, and known for tech and creative media events such as TechCrunch Europe’s GeeknRolla, Techpitch and Music 4.5) presented the latest in a series of workshops convened under the Music 4.5 umbrella entitled “Data is Sexy”.  Though the opinions on data’s actual and intrinsic sexiness [...]

Interview with Dan Zaccagnino & JJ Rosen at Rethink-Music

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ShareTweet TMV reporter Joel Flynn caught up with Indaba’s Co-founder Dan Zaccagnino as well as the companies CEO J.J Rosen at the inaugural Rethink Music conference held in Boston last week. The indepth conversation continues below…. What is Indaba Music? You could describe it initially in terms of its application form, i.e. “a cloud-based recording [...]

EXCLUSIVE INTERVIEW: Craig Davis, Co-Chairman – Publicis Mojo

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ShareTweet Jakomi Mathews caught up with Craig Davis, Co-Chairman and Chief Creative Officer at PublicisMojo Australia, last week attending the Melbourne installment of global digital marketing conference Ad:Tech. For all you music sync and publishing company personnel this is a very in-depth treat which provides deep insight into how agencies view working with music artists. [...]

EXCLUSIVE INTERVIEW: David Whittle, Managing Director – M&CSaatchi Australia

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Jakomi Mathews interviews David Whittle, Managing Director – M&CSaatchi Australia, on brands and music….

EXCLUSIVE INTERVIEW: Ian Rogers, CEO – Topspin

Video Interview Exclusive

ShareTweet TMV spoke to Ian Rogers, CEO and Founder of TopSpin Media, who discusses the problematic issue of free-downloads impacting music sales and the subsequent challenges it poses, how creativity and formats for music have altered with the new digital age, and what he’d like to see more of from labels entering this new ever-evolving [...]

Giving Radiohead Too Much Credit: King of Limbs or Jack of Stems?

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Joel Flynn drills down on the mechanization behind the recent Radiohead release, examining the actual album, its concept, and what its impact will be on the greater music business…

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