All Entries Tagged With: "advertisement funded"

Revisit To Can New Up and Coming Artists Afford To Give Away Their Music For Free?

After lecturing a bunch of 14 – 17 year old teenagers on the future of the music industry last Thursday, I have had to revisit some of the opinions I outlined in my previous article focusing on this topic. Compounding this was a number of comments on that particular article and especially one from a high level English Music Promoter forcefully stating that my views were very “old school”. This same industry executive also went on to state that new and upcoming artists should be giving away their music for free in return for collecting fans email addresses.

May, 14 2008 1 Comments Full Story

Are Advertising Funded Models the Panacea Industry is Banking On?

Literally, every man and his dog within the recorded music business is in a fever pitch talking about how advertising funded models are the way forward. With the likes of Blyk, myspace music store, muzu, We7 and numerous others advocating this new model, perhaps they are right? The real test though, is whether music fans will actually be prepared to sit through advertisements before having access to listen to a track they like. Furthermore, are the models commercially viable in the long-term both for the labels and the artist?

May, 01 2008 3 Comments Full Story