All Entries Tagged With: "Island Def Jam"
Event Report – Billboard Music & Money Symposium (NYC)
Last week’s Billboard Music and Money Symposium, held under the backdrop of the global market downturn, was a day devoted to the continued pursuit of an answer to the question that has bedeviled both music and finance people for the better part of a decade: How do we make money with music in a fragmented [...]
What do brands offer that traditional record labels do not?
< ?php the_excerpt(); [For a start according to Jermaine Dupri head honcho at Island Def Jam Music Group nobody in the music business has the marketing budget he does. Why? Because Procter and Gamble have set up a joint venture called Tag Records (named after its brand of body spray) with the label. In Jermaine’s own words he has “…never seen anyone wanting to devote this much money to breaking new artists”.] ?>







Apple’s iTunes Store gave labels much-needed succour after its launch in 2003, slowing down big losses by replicating physical’s per-track purchase paradigm in digital. But now, even after many such services have abandoned copy locks, growth in downloads has largely flatlined, or even worse. The new promised land lays in...


