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Event Report - Billboard Music & Money Symposium (NYC)

Event Report – Billboard Music & Money Symposium (NYC)

Last week’s Billboard Music and Money Symposium, held under the backdrop of the global market downturn, was a day devoted to the continued pursuit of an answer to the question that has bedeviled both music and finance people for the better part of a decade: How do we make money with music in a fragmented [...]

What do brands offer that traditional record labels do not?

What do brands offer that traditional record labels do not?

< ?php the_excerpt(); [For a start according to Jermaine Dupri head honcho at Island Def Jam Music Group nobody in the music business has the marketing budget he does. Why? Because Procter and Gamble have set up a joint venture called Tag Records (named after its brand of body spray) with the label. In Jermaine’s own words he has “…never seen anyone wanting to devote this much money to breaking new artists”.] ?>