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PART 3: The Streaming Music Business – Is It Sustainable?

PART 3: The Streaming Music Business – Is It Sustainable?

In this third instalment of TMVs analysis of the sustainability of the music streaming business, we examine the issue from a brand and media agency buying perspective. Key elements for any media agency or brands is the need to realise value in terms of targeting and acquisition uptake for their campaigns associated with ad-funded streaming [...]

Sep, 01 2009 1 Comments Full Story
Are ISPs thieves of music in the digital realm?

Are ISPs thieves of music in the digital realm?

Following on from Paul McGuinness’s speech at the music matters conference in Hong Kong last week where ISPs were likened to “Shoplifters” I would like to take this opportunity to examine the issues at stake. It is crystal clear that without the illegal sharing of music and other rich media content on the internet, there would be little driving the ever-increasing consumer demand for faster broadband speeds, which ISPs profit from. In the UK the government has warned both industries that if they cannot come to mutual agreement it will legislate. Despite this threat the ISPs have remained steadfastly against coming to the table. Why?

Jun, 09 2008 15 Comments Full Story