All Entries Tagged With: "Pitchfork"
Show Me The Money
Measurement is a word that I have been hearing a lot lately in media and broadcast circles. Specifically, in terms of the measurement of social media activity. Can it be assessed in the same way as marketing ROI? How indeed is it assessed? And what kind of budgets should be put aside for social media [...]
Lala: From the Bottom of the Barrel to the Crest of the Wave
The only news of Lala in the past year was WMG’s writing down half of its $20 million investment in the site, grimly citing “lower expectations of digital music sales”. But this week introduced three new prospective projects for the streaming site; an iPhone app and deals with Facebook and Google. Lala could soon be [...]







Whilst Apple’s app store to date has so far been a resounding success, TMV asks what are the long-term prospects for app stores in general? As usual Apple was the first to innovate in this area. However, the fact it was the key innovator in this marketplace does not preclude...


