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Show Me The Money

Show Me The Money

Measurement is a word that I have been hearing a lot lately in media and broadcast circles. Specifically, in terms of the measurement of social media activity. Can it be assessed in the same way as marketing ROI? How indeed is it assessed? And what kind of budgets should be put aside for social media [...]

Lala: From the Bottom of the Barrel to the Crest of the Wave

Lala: From the Bottom of the Barrel to the Crest of the Wave

The only news of Lala in the past year was WMG’s writing down half of its $20 million investment in the site, grimly citing “lower expectations of digital music sales”. But this week introduced three new prospective projects for the streaming site; an iPhone app and deals with Facebook and Google. Lala could soon be [...]