Sr. Director of Marketing

The Senior Director of Marketing will play an integral role in the strategic direction of our client, its market direction, and its future growth. The Senior Director of Marketing will contribute to product, design, and strategic decisions that will influence the success of the Company for years to come

Event Report @ SXSW: Wed 17th March – How Will We Listen to Music in 2020?

The future of the music industry has been painted in many ways by many people, some see it as a utopia of levies and “the cloud” and sharing and some see the industry barely existing. The uncertainty leaves many nervous about the future, so the panel “How Will We Listen to Music in 2020?” brought [...]

Exclusive Video Interview: Rio Caraeff, President/CEO – VEVO

Tanis Macala catches up with Rio Caraeff President and CEO at CMW 2010

Report on the Great Escape Festival & Conference, Brighton, 15th – 17th May 2008

Hot Flash: New models embracing fan participation prior to the recording of music are working!

This report will provide a brief overview of the music seminars organised by the consultancy group MusicAlly for the Great Escape Festival. I’ll also present a round up of the live music showcased over the weekend.

Are Advertising Funded Models the Panacea Industry is Banking On?

Literally, every man and his dog within the recorded music business is in a fever pitch talking about how advertising funded models are the way forward. With the likes of Blyk, myspace music store, muzu, We7 and numerous others advocating this new model, perhaps they are right? The real test though, is whether music fans will actually be prepared to sit through advertisements before having access to listen to a track they like. Furthermore, are the models commercially viable in the long-term both for the labels and the artist?