68.1 F
New York
Thursday, May 30, 2024
HomeArchiveIndustry Opinions: Cloud-Based Music Services

Industry Opinions: Cloud-Based Music Services


Related stories

Homeless Hell: The Camp That Could Kill Rock History

Sunset Studio, one of the few remaining recording studios in Hollywood after many closed due to high costs and new technologies, faces a danger worse than a single wild rock star. Sunset Sound’s three studios have produced more than 300 gold records but they could be ruined by a filthy homeless camp next to the building. Garbage is stacked high, needles and pipes are scattered on the ground and homeless people use the street as a toilet.

TikTok vs Universal Music and The Music Businesses Coming of Age

Well, it’s definitely been an interesting few weeks, looking across the ballfield of TikTok vs Universal Music. What is heartening to see is that major labels such as Universal Music seem to have finally learned from previous mistakes made initially in the 1980s. 

Unleashing Chaos: How To Get Free Music- And Why The Music Industry Can’t Stop It

The same platform that brought you cat videos and cringe-worthy influencers is now the go-to place for snagging every song imaginable. Thanks to some clever websites, you can rip the audio from any YouTube video, download it as an MP3 or .wav file, and sail the seas of free music. No subscriptions, no ads, no hassle.

February Round-up: Four music events to attend

Winter holidays have passed quickly, and there are the...

Pitchfork Effect

Last week, media company Condé Nast revealed its plan...

This week we look at the executive’s opinion focusing on streaming services views on Cloud Music services al-la Amazon, Google and Apple and what their impact will be on streaming music services.

Steve Purdham, CEO We7.com

“Cloud Based streaming is clearly the future of music listening/watching and the great news is that this will increase the overall consumption of music because its easy and convenient on both on-line and mobile devices.  The digital locker services such as that from Amazon (and eventually Apple) will be prove to be temporary steps to full cloud based subscriptions services which will then be dominated by Apple with Amazon in second place by a long way. But these subscription services will only reach the top 5-10% of music listeners at best, dominated by males over 34, with the ad supported world reaching the vast majority of the mass market basically emulating the traditional music world of cd purchasers vs radio listeners. Both economic structures should be encourage and we7, Apple and Amazons initiatives should be embraced and expanded as it is my belief that this will expand music adoption for the benefit of the total music industry long term.”

Jon Erwin, President- Rhapsody

“Cloud-based lockers offer a completely different value proposition than on-demand services like Rhapsody.  That said, we believe that efforts by Amazon, Google and Apple that condition music consumers to go to the cloud to access their collections further amplify awareness and acceptance of on-demand music. We believe that these new services will help get more and more people to understand the tremendous value of having total access to their music using the Rhapsody service, which brings your music to you wherever and however you want to enjoy it, while experiencing the joy of music discovery that Rhapsody enables.  Unlike these companies, we’re not just selling downloads and a locker to store them in, we are selling a musical journey that does not require paying a toll of .99 to $1.29 for each stop along the way.”

David Hyman, CEO – MOG

“Cloud based locker services are a stepping-stone for folks looking to get into the cloud music space; it’s a relatively easy thing to build that doesn’t have long development cycles to bring to market. The appeal is somewhat limited given lockers require people to upload what they already own to the cloud in order to then stream it back to themselves, and this does not come without restrictions. Most music lovers have their collections fitting on local storage devices like iPods or mobile phones, so the need isn’t really there for many. However, it’s great to see the market heading in the right direction. MOG is confident that what consumers ultimately want is an all-you- can-eat, on demand music service that offers unlimited listening from essentially everywhere – online, on mobile devices, in the living room and in the car.”



- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

Latest stories



Please enter your comment!
Please enter your name here