68.3 F
New York
Sunday, April 14, 2024
HomeNewsSpotify Introduces New AI DJ Feature

Spotify Introduces New AI DJ Feature

Date:

Related stories

Homeless Hell: The Camp That Could Kill Rock History

Sunset Studio, one of the few remaining recording studios in Hollywood after many closed due to high costs and new technologies, faces a danger worse than a single wild rock star. Sunset Sound’s three studios have produced more than 300 gold records but they could be ruined by a filthy homeless camp next to the building. Garbage is stacked high, needles and pipes are scattered on the ground and homeless people use the street as a toilet.

TikTok vs Universal Music and The Music Businesses Coming of Age

Well, it’s definitely been an interesting few weeks, looking across the ballfield of TikTok vs Universal Music. What is heartening to see is that major labels such as Universal Music seem to have finally learned from previous mistakes made initially in the 1980s. 

Unleashing Chaos: How To Get Free Music- And Why The Music Industry Can’t Stop It

The same platform that brought you cat videos and cringe-worthy influencers is now the go-to place for snagging every song imaginable. Thanks to some clever websites, you can rip the audio from any YouTube video, download it as an MP3 or .wav file, and sail the seas of free music. No subscriptions, no ads, no hassle.

February Round-up: Four music events to attend

Winter holidays have passed quickly, and there are the...

Pitchfork Effect

Last week, media company Condé Nast revealed its plan...

One of the leading streaming services facilitates users access to the endless music catalogue by introducing a new digital attribute. Described by tech-savvy experts of GIZMODO as “deeply unnecessary, but still pretty handy”, the AI DJ performs functions similar to intelligent virtual assistants. Relying on machine learning, it picks up favourite tracks and suggests songs matching the music taste of a customer.

Spotify premium users, based in the US and Canada, can access the new function by hovering over the Music news feed on the mobile app. Here, a green circular shape appears, looking a bit like a phosphene on the inner side of one’s eyelids. The chatty robot infuses conventional listening with tongue-and-cheek remarks on songs and facts about the album. Although you can change the suggested selection of tracks depending on your mood, there is yet no possibility to choose the DJ. The AI curator’s voice is designed after Xavier “X” Jernigan, the company’s Head of Cultural Partnerships.

In his interview with The Source, “X” Jernigan gave the following characteristic to his personality: “I’m nice. I’m myself. I try to be as authentic as possible. I try to treat people as well as I possibly can. I try to be my unapologetic self, and just make connections with people.” Sounds as if the real X was trying to compete with the AI version of himself. In other words, the response is properly corporate.

Do you get a feeling of déjà vu? Well, Siri playing your favourite songs from the Apple Music playlist isn’t too far from this. GIZMODO sensibly compares the new Spotify feature to AI products by Microsoft Bing and Shutterstock. So far, the virtual DJ seems to be on the trial run stage. It’s not accessible for anyone outside America and Canada (some videos handily explain how to circumvent this obstacle).

As the brand is not new to AI (Spotify’s playlists such as Daily Mixes, Decade Mixes, and Mood Mixes are created with a little help of robotic friends), the AI DJ might be a part of a bigger ongoing project. Such flirtations with technology help to divert attention from last year’s scandalous Joe Rogan case and general controversy over the streaming service.

Another question is whether one needs any service to navigate them through their listening experience. What is offered sadly feeds into the spoon-feeding quality of consumer culture. It would be great if digital technology encouraged critical thinking rather than reminding their customers that they are victims of Hobson’s choice, that is, to be a consumer or an outsider. But that’s another story.

Author

  • Irina Shtreis

    Irina Shtreis is a music writer, researcher and musician. Her byline has appeared in British publications such as MOJO magazine, The Quietus and Louder Than War. Irina has been a news editor of the latter since 2020.

Subscribe

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

Latest stories

spot_img

LEAVE A REPLY

Please enter your comment!
Please enter your name here