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Canadian Music Week 2023: Day 2 – Marketing and Cannabis

Day Two of last week's CMW featured panels on a potpouri of subjects. Today we focus on music marketing and the relationship between music and cannabis.

The Cannabis Industry: Where Stoners Meet Superstars

Some may say that cannabis is a product that sells itself. After all, who doesn't love weed? But in America's current green rush, things aren't quite that simple. Cannabis businesses need to find new ways to compete and stand out in an oversaturated licensed market and the music industry may offer a solution.

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