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Sustainable Event Pioneers A Greener Festival Rebrand As A Greener Future


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The organisation celebrated 5 June, known globally as the World Environment Day, by launching a new website and rebranding the business. Formerly A Greener Festival, the non-profit company providing sustainability support to music, sports and entertainment sectors has been renamed as A Greener Future.


Formed in 2015, AGF is the longest standing organisation dedicated to helping events, festivals, venues globally to become greener, providing the world’s first green event certification, training, and expertise. The AGF even launched a sustainability award – The Greener Festival Awards. Such music events as Roskilde (DK), Glastonbury Festival (UK), Sziget Festival (HU), Primavera Sound (ES) and Bonnaroo (US), Rainbow Serpent (AU) are proud holders. Thus, AGF has had a noticeable impact on the music events industry.

In her official statement, Claire O’Neill, CEO of AGF, emphasised the importance of rebranding as the company evolved beyond the music industry: “It’s so refreshing after nearly two decades for A Greener Festival to start a new life as A Greener Future. We’re happy to share work from behind the scenes on the UN’s World Environment Day. We’ve broadened horizons bringing events, music, entertainment, and sports together to green up our sector in what remains of this vital decade”.

More information about A Greener Future is on the official website.


  • Irina Shtreis

    Irina Shtreis is a music writer, researcher and musician. Her byline has appeared in British publications such as MOJO magazine, The Quietus and Louder Than War. Irina has been a news editor of the latter since 2020.


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