Sefi Carmel is a sound designer and composer who has worked on Hollywood films directed by Ridley Scott, John Woo, Chris Columbus, and Kevin Reynolds. He is also the co-founder of Sphere Trax, a website that uses artificial intelligence to help musicians, film and video game producers, and other professionals find the perfect music for their projects.
A relatively new AI-based technology, digital twins have only been around for a few short years but development was expedited as a result of the COVID-19 pandemic. Today the global digital twin market size is projected to reach USD 155.83 billion by 2030
While social media provides artists with direct access to fans and diversifies the music landscape, challenges such as saturation, decline in album sales, piracy facilitation, and negative effects on mental health arise.
In a surprising turn of events, a recent vinyl edition of Taylor Swift's album "Speak Now (Taylor's Version)" contained a compilation of quirky electronic music from the 90s instead of Swift's pop music. DJ Damian Lazarus shared a TikTok video of a fan's reaction to the vinyl, showing her shock as she realizes the content is not what she expected.
In an era dominated by technological advancements, the music industry finds itself standing at the juncture of yet another acute transformation. Artificial intelligence is making a growing impact on the way music is created, promoted, and enjoyed. As boundaries are pushed, the question is not only about the potential benefits of AI but also the potential casualties it may claim.
