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2023’s Music Streaming Payouts: Where Even Your Toaster Streams For Dollars


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Alright, everybody, we’re about to dive into the wacky world of music streaming payouts! You know, that mystical land where artists get paid in fractions of a cent for making us jam.


So, here’s the scoop: According to the highly reliable (or maybe not-so-much) VIRPP, the average payout per stream on various streaming platforms in 2023 is as follows:

Platform Pay per stream Streams to get $1,000
Tidal $0.013 76,924
Apple Music $0.01 100,000
Amazon Music $0.004 250,000
Spotify $0.0033 303,030
Youtube Music $0.008 125,000
Pandora $0.0013 769,231
Deezer $0.0064 156,250
Qobuz $0.043 23,255

But before you start questioning your life choices, remember that these payouts can vary depending on more factors than we have fingers and toes. It’s like trying to predict the weather in London–unpredictable.

Now, let’s talk about the real rockstars of streaming, the artists who are making bank while we’re streaming their tunes while doing the laundry or pretending to work from home:

  1. Drake: The Canadian sensation, swam in a pool of streaming cash, making a jaw-dropping $50 million in 2022. He might be so rich that his toaster is also streaming his music!
  2. Post Malone: With over 70 billion streams, laughed all the way to the bank with a cool $40 million in 2022. That’s enough to tattoo his entire face if he wanted
  3. Ariana Grande: Our beloved pop princess, raked in over $30 million in 2022, with 60 billion streams helping her hit those high notes.
  4. Billie Eilish: The teenage sensation, turned 40 billion streams into over $20 million. We’re starting to suspect she has a money-printing machine in her Barbie-themed bedroom.
  5. Bad Bunny: The Puerto Rican sensation hopped his way to $15 million from 30 billion streams. We bet he’s got a lifetime supply of carrots now.
Drake. He’s the King Chili Cheese of streaming bucks

But wait, there’s more! Before we wrap up this musical circus, here’s a little bonus fact to tickle your funny bone: According to the RIAA, recorded music revenues skyrocketed to an eye-popping $8.4 billion in the first half of 2023. That’s a 9.3% growth that even your grandma’s pot of soup would envy.

Now, you might wonder where all this cash is coming from, and I’m here to tell you – it’s raining dollars. A whopping $7.0 billion of that revenue came from streaming, accounting for a staggering 84% of the first-half total. It’s like streaming is the golden goose laying streaming eggs made of cash.

And guess what? Paid subscriptions are the rockstars of streaming, bringing in more than $550 million in growth. With an average of 96 million subscribers during the period, it’s clear that people are willing to pay to have their eardrums serenaded. And by the way, “eardrums serenaded” is the name of my John Mayer cover band.

On top of all of this, record labels didn’t hold back; they pushed streaming services to raise subscription prices from the beloved $9.99 to the slightly less beloved $10.99. An extra dollar of music goodness, because who needs a latte, right? Aren’t we lucky?

And speaking of big bucks, Universal Music Group Chairman Lucian Grainge, the man with the plan, who cashed in more than $47 million last year, making him richer than four of the five artists we just mentioned. All those artists are part of his recording empire. Plus, he recently received a one-time stock grant worth up to $100 million. Living the dream, much?

Is this man happy? You bet he is! Universal Music Group Chairman and CEO, Sir Lucian Grainge

Oh, and let’s not forget, Lucian Grainge also has a backstory. According to some pretty reliable sources, Grainge apparently had a bone to pick with Spotify in its early days, slowing down its launch. Was he trying to hoard all the royalties for himself? The plot thickens.

So, there you have it, the music industry is riding high, artists are making it rain, and we’re all grooving to the beats. Who knew that streaming could be this entertaining for everyone involved? Keep on streaming, keep on rockin’, and let’s see what record company rollercoaster the future has in store!


  • Wayne Rosso

    Wayne Rosso has worked in music and technology for decades. He has worked with such artists as Aerosmith, Bee Gees, Crosby, Stills & Nash, Public Image LTD., Beach Boys, Phillip Glass, Fleetwood Mac, Rick James, New Kids on the Block, Slash, Evanescence and scores of others.


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